Sofitel Launches Wine Program

As an ambassador for French culture, it’s fitting that Sofitel is launching an innovative Wine Program that highlights the rich variety of French vintage wines.

The program is being rolled out this year in three parts.

Expert wine tasters Michel Bettane and Thierry Desseauve will handpick Coups de Coeur French vintage wines for the 25 Sofitel properties that are participating in the program launch.

That will be followed by a dozen exclusive French Grands Vins Dinners, pairing top wines and delicious gourmet food, to be held in Sofitels around the world, from Rio to Beijing, Munich to Chicago.

In September, all 120 Sofitel hotels will take part French Wine Week, a celebration of French wine with all kinds of events, promotional activities and informal gatherings in the hotel restaurants and bars.